Focusing on positive ROI’s and getting the most ‘bang for your buck’ in all types of online marketing including email marketing, pay-per-click (PPC), and banner ads.
Email Marketing – Inexpensive way to communicate with customers informing them of new products, company news, special promotions, and offers.
- Develop email designs based upon best practices
- Create calendar when to send; schedule email blasts
- Design custom landing pages
- Grow email house list through other initiatives
- Measure results, report, optimize
Paid Advertising – With a monthly marketing budget there are various options that will drive incremental revenue to the website. The Return on Investment (ROI) from these programs can range considerably. The following are fully managed programs that can be taken advantage of:
- Banner ads
- Search Engine Marketing (SEM)
- Comparison Shopping Engines (CSE)
- Social marketing
- Affiliate marketing
Social Media – Social media has become a very important tool for businesses and is the greatest source of viral marketing, meaning brand awareness and promotions can spread quickly. Best of all it is free!
A full social marketing plan will be developed which starts with your website and encompasses all portions of the business including the homepage, product pages, email marketing, transactional emails, etc. This also includes the strategy for creating social media posts and videos.
Offline marketing – Other marketing services not related to online marketing such as creating banners, flyers, promotional materials, and tradeshow collateral.